FAO Schwarz is a retail toy store that offers “high end” quality and unique toys from all over the world and showcases them in an interactive and theatrical experience. This was the dream of Frederick August Otto Schwarz who said, “I have made toys my life study. It is a splendid issue, and aside from the commercial question, there is more solid satisfaction in dealing with childhood playthings, and in knowing the joy one is sending out into the hearts of the little ones, than in selling any other commodity in the world.”1
1. “Recognition.” FAO Schwarz. < http://www.fao.com/family/index.jsp?categoryId=4411978 > 14 Aug. 2012.