Imagination Playground, a company based in New York City, markets loose parts designed by David Rockwell that encourage child-directed, unstructured free play. David, a father of two small children and the CEO of the Rockwell Group architecture firm, began thinking of playground designs in 2004 after finishing some post 9/11 projects in lower Manhattan. Having just read Susan Solomon's American Playgrounds, Revitalizing Community Space and being influenced by Louis Kahn and Isamu Noguchi's playground design for Riverside Park, David was interested in designing a playground that would not only foster gross motor skills, but also facilitate creativity, stimulate mental development, and encourage collaboration between children.